OMC Profile

aka Otara Millionaires Club
Nick Bollinger
27 May 2013

The story of OMC has the elements of a classical tragedy: An extraordinary quest, a flawed hero and a dramatic change in fortune.

Pauly Fuemana was the son and fourth child of a Niuean father and Māori (Ngai Tūhoe) mother. Initially raised by his grandmother in central Auckland, by the time he had reached his teens he was living with his siblings in the South Auckland suburb of Otara. He hung out with gangs and criminals and his childhood was punctuated with spells in borstal.

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The single sleeve of OMC's How Bizarre. Conceived and directed by Alan Jansson, it was laid out by Gideon Keith. The same sleeve was used around the world.
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An unused image from the early 1996 Right On photo shoot
Photo credit: Photo by Nicole England
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Pauly Fuemana from the 1996 photoshoot for Pavement Magazine
Photo credit: Photo by Stephen Langdon
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The sleeve for the January 1997 Land Of Plenty single
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Right On
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Auckland Domain, August 1996
Photo credit: Photo by Deborah Smith
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Pauly's handwritten lyrics to 'How Bizarre'
Photo credit: Simon Grigg Collection
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Pauly Fuemana, 1997
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Land Of Plenty
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OMC go to No.1 in NZ
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Released in Europe, Asia, Canada and Australasia in late 1996, and the US in February 1997, OMC's album would go on to sell in excess of two million copies worldwide. The cover was designed by Richard Kingsford and photographed by Deborah Smith.
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Pauly Fuemana performing How Bizarre at the 1996 NZ Music Awards at the Aotea Centre.
Photo credit: Simon Grigg collection
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Pavement magazine, June 1996
Photo credit: Photo by Stephen Langdon
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Pauly Fuemana at the 1996 NZ Music Awards. This was the only time he would perform How Bizarre to a live audience in New Zealand.
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NZ Musician June 1994
Photo credit: Photo by Greg Semu
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Pauly Fuemana signs his record deal - Sydney, August 1995
Photo credit: Photo by Simon Grigg
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Kerry Brown, Greg Semu, Pauly Fuemana - 'Land Of Plenty' video shoot, Desert Road, November 1996
Photo credit: Photo by Simon Grigg
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Pauly Fuemana, Nathan Haines, Parnell, Auckland, October 1995
Photo credit: Photo by Simon Grigg
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An outtake from the How Bizarre album photoshoot
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OMC in Perth, WA, on the January 1995 Big Day Out tour, with Australian group Vision Four 5. Back row: Alan Jansson (OMC producer), Noel Burgess (Vision Four 5), Sina Saipaia (OMC), Terry Booth (OMC soundman), Jeremy Toomata (OMC); front row: Peewee Ferris (DJ), Tim Gruchy (Vision Four 5), Ben Suthers (Vision Four 5) and Harry Tampopoo (OMC). In front is Pauly Fuemana.
Photo credit: Photo by Alister Ferguson. Thanks to Tim Gruchy.
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Fuemana - Christina Fuemana, Phil Fuemana, Pauly Fuemana, 1993
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Platinum discs for OMC's second single Right On - Alan Jansson, Simon Grigg, Pauly Fuemana, at Hotel D'Vin, 1996
Photo credit: Simon Grigg collection
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How Bizarre
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The 1997 US tour schedule. How Bizarre hit No.1 in the US two weeks into this two month tour.
Photo credit: Simon Grigg collection
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Kerry Brown shoots Pauly - 'Land Of Plenty' video shoot, November 1996
Photo credit: Photo by Simon Grigg
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'We R The OMC' sleeve, 1994
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How Bizarre - live in 1996 at the New Music Awards, Aotea Centre, Auckland
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The Otara Millionaires Club, March 1994 - Pauly Fuemana, John 'Loose Coolin" Nansen (with cap), Paul Ave.
Photo credit: Courtesy of Auckland Library's Footprints
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Paul Fuemana in Europe, October 1996
Photo credit: Simon Grigg collection
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APRA Silver Scroll tribute to Pauly Fuemana
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The Boiler Room poster from 1985 printed by Volition Records, featuring OMC and Sisters Underground
Photo credit: Tim Gruchy collection
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OMC feat Lucy Lawless - 4 All of Us
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An outtake from the On The Run single sleeve photoshot, 1996
Photo credit: Photo by Deborah Smith
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Pauly and brother Tony Fuemana (on the left) in 1996. Tony would tour the US playing bass in OMC in 1997.
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Sisters Underground and the Otara Millionaires Club, Big Day Out, Sydney, January 1995
Photo credit: Alan Jansson Collection
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Pauly Fuemana outside Auckland's Northern Club, 1996
Photo credit: Photo By Deborah Smith. Simon Grigg Collection
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Pauly Fuemana from the 1996 photoshoot for Pavement Magazine
Photo credit: Photo by Stephen Langdon
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Pauly Fuemana, 1994
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An unused 1996 publicity shot
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Pauly at the New Zealand Music Awards, 1997
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Pauly and Phil Fuemana at Cause Celebre in Auckland's High Street after the 1994 APRA Silver Scrolls
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On The Run
3 col el, class=CollaborationPerson::ActiveRecord_Associations_CollectionProxy
Members:

Ermehn

Pauly Fuemana

Phil Fuemana

Alan Jansson

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Labels:

Huh!

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