Gene Pierson Profile

aka Giancarlo Salvestrin, Gene Chandler
Grant Gillanders
16 May 2013

A briefly popular pop star in the late 1960s, Gene Pierson's story is far more intriguing than his small number of hits would indicate.

Giancarlo Salvestrin was born in 1946 in the small Italian town of Cavaso Del Tomba, approximately 40 kilometres northwest of Venice. In the early fifties his parents immigrated to Australia.

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Gene Pierson and fans in the late 1960s
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In 1970 Pierson told the NZ Herald "Now I'll be ruthless in business – even if it's tough on the others I deal with. Anything that has a dollar in it – I'm there."