Massey got involved in the music scene via his role as promotions manager at Radio 95bFM in the late 1980s, but before that, he had played in bands. Massey was also the publisher of the important Auckland-based indie music magazine Stamp (1990-94) although he started there as their advertising manager, taking it over a few months later.
Kane Massey ran two labels and edited two magazines. He did all of this without a direct landline, a cellphone or an email address. You left messages at his office.